Avani Gregg.
If you were on TikTok back in 2019, you don’t just know the name. You know the look.
You know the “Clown Girl.”
That striking, artistic, and honestly, slightly unnerving makeup flooded everyone’s “For You” page. It wasn’t just another passing trend. It was a launchpad. That viral look rocketed a super-talented girl from Indiana straight into the social media stratosphere. But like any viral star, the person behind the makeup is always infinitely more interesting than a 15-second clip.
Avani Gregg didn’t just catch a lucky break. She harnessed that lightning-in-a-bottle moment. She’s since transformed it into a massive career as an entrepreneur, actress, author, and a true Gen-Z icon.
She didn’t just get lucky; she pivoted. When a crushing injury ended one dream, she picked up a makeup brush and literally painted a new one for herself. This is the real story of how Avani Gregg went from a laser-focused gymnast to one of the most recognizable faces on the internet.
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Key Takeaways
- The “Clown Girl”: Avani’s fame exploded in 2019. Her stylized, Harley Quinn-inspired “Clown Check” videos became an inescapable, viral TikTok trend.
- From Gymnast to Influencer: A serious back injury tragically forced Avani to retire from competitive gymnastics. She redirected that intense focus and discipline into her social media and makeup art.
- Hype House Originator: She wasn’t just a late addition; she was one of the elite, a founding member of the original Hype House, the L.A. content collective that basically defined an era of TikTok.
- Beyond TikTok: Avani has smartly expanded her brand way beyond the app. She’s starred in the web series Chicken Girls, published a New York Times Bestselling memoir Backstory, and launched major makeup collaborations.
- Award-Winning Creator: Her influence isn’t just measured in ‘likes.’ It’s been recognized professionally. She’s won a Shorty Award for TikToker of the Year and landed a coveted spot on the Forbes 30 Under 30 list.
Who Exactly Is Avani Gregg?
At her core, Avani Gregg is an American social media personality, makeup artist, and actress. But let’s be honest, that’s the most clinical, “Wikipedia” way to put it, isn’t it?
Let’s be real. Avani is a digital native who just gets it. She understood the TikTok algorithm faster than most billion-dollar corporations. She’s a true artist who used her own face as a canvas and then invited millions of people to watch her create.
Born and raised in Brownsburg, Indiana, she spent most of her young life as anything but a content creator. She was an athlete.
A very, very serious one.
Avani was a high-level competitive gymnast. We’re talking about the kind of girl who trained relentlessly with her eyes locked on the Olympics. That level of dedication is all-consuming. It builds a kind of mental toughness you just can’t learn anywhere else. Unfortunately, that specific dream came to an abrupt and painful halt.
In 2019, she suffered a stress fracture in her back. For a gymnast, that’s a devastating, career-ending injury. The path she had been walking her entire life just… vanished.
So, what did she do? She found a new path. She channeled all of that fiery energy, creativity, and iron-willed discipline into a completely different kind of art. Instead of chalk, she picked up eyeshadow. This pivot, born from a moment of profound loss, is the absolute key to understanding her drive. She wasn’t just posting silly videos to pass the time; she was rebuilding her entire identity, one breathtaking makeup look at a time.
And in doing so, she captured the world’s attention.
How Did Avani Gregg First Get Famous?
Two words: “Clown Girl.”
It’s the short answer, but the real story is so much better.
Back in 2019, TikTok was still this wild, untamed frontier. Trends were born and died in the span of an afternoon. Avani had been posting content, but it was one specific look that changed the game. She posted a video of herself in this intense, stylized clown makeup—think more gritty Harley Quinn, less children’s birthday party. It was artistic. It was edgy. And it was perfectly set to a trending sound.
It exploded. I mean, massively viral.
But here’s the smart part: Avani didn’t just let it be a one-hit-wonder. She saw the wave, and she grabbed her surfboard. She created a whole series of “Clown Check” videos, building a character. This is what set her apart. She wasn’t just doing a trend; she became the trend.
People started calling her “Clown Girl.” She’s admitted in interviews that she wasn’t exactly thrilled with the nickname at first. But she leaned in. She owned it.
It brings me back to my own “clown” phase in high school, though mine was less “artistic genius” and more “way too much sparkly blue eyeliner from the drugstore.” We all experiment. The difference is, Avani’s experimentation was so bold and so public that it became her signature. It was a masterclass in personal branding, even if it just started as a pure expression of her creativity.
This tidal wave of viral fame became her ticket to the big leagues. In December 2019, she was tapped to become one of the original members of The Hype House. This was the famed L.A. mansion and content collective. Alongside names like Charli D’Amelio, Addison Rae, and Chase Hudson, Avani Gregg was now, officially, at the white-hot center of the new celebrity universe.
What Is Avani Gregg’s Age and Birthday?
She packed a whole lot into her teen years, didn’t she?
Avani Gregg was born on November 23, 2002.
This means that as of late 2025, she is 23 years old. Her zodiac sign is Sagittarius. It’s almost hard to wrap your head around. She achieved a level of fame and business success that most people don’t see in an entire lifetime, all before she was legally old enough to have a glass of champagne in the U.S.
Her story is the perfect example of Gen-Z ambition. This is a generation that doesn’t wait for someone to give them permission to build an empire. They don’t need a gatekeeper; they just need a good internet connection and a great idea. It reminds me of watching my younger cousin, who literally learned how to edit broadcast-quality video on her phone before she even had her driver’s license. The speed at which they learn and create is just breathtaking. Avani is the poster child for that whole phenomenon.
What About Her Height?
This is, without fail, one of the most-searched questions about her. In a world of carefully curated Instagram filters and perfect camera angles, people are always curious about the basics.
Avani Gregg’s height is reportedly 5 feet 4 inches (or about 163 cm).
She’s not exceptionally tall, and she’s not exceptionally short. She’s… average. And honestly, that’s a huge part of her appeal. She isn’t some untouchable 6-foot supermodel (though she’s done plenty of high-fashion modeling). She comes across as a relatable, albeit incredibly talented, girl who feels real. Her focus has always, always been on her art and her personality. Her height is just a simple fun fact, not a defining feature.
Who Are the Members of Avani Gregg’s Family?
You almost never see a young star succeed at this level without a strong support system. Avani’s story is no exception. Her family has been a very visible and supportive part of her journey from the very beginning.
Her parents are Anisha Gregg and Lewis Gregg. Her mother, Anisha, is often seen with her and was absolutely instrumental in managing the business side of her career, especially in those chaotic early days. Her father, Lewis, has also been a constant, supportive presence.
Avani also has two sisters, Shanti Gregg and Priya Gregg. Shanti is also a social media influencer, which makes you think creativity just runs in the family.
What many of her fans find so fascinating is Avani’s rich multicultural background. Her mother is Indo-Guyanese, and her father is of Afro-Guyanese and Mongolian descent. Avani has always embraced her mixed heritage, and it adds another beautiful layer to her unique look and identity. She’s a fantastic representation of the modern, blended family.
In fact, the entire family packed up and moved to Los Angeles in early 2020. That was a massive show of faith in her talent and her future, and a huge move to make sure she was supported.
What Is Avani Gregg’s Net Worth in 2025?
Ah, the million-dollar question. Or, in this case, the multi-million dollar question.
It’s so important to remember that these figures are always, always estimates. They’re based on public reports, brand deal announcements, and good old-fashioned educated guesses. Only Avani and her accountant know the exact number.
That said, Avani Gregg’s net worth has been a hot topic for years. Let’s look at the facts. Back in 2022, Forbes—yes, that Forbes—placed her on their list of highest-paid TikTokers. They estimated her earnings at a staggering $4.75 million for the previous year alone. And that was years ago.
Today, her net worth is estimated by various sources to be significantly higher. Some figures climb as high as $20 million. A more conservative and realistic estimate, factoring in her continued brand deals, book sales, and acting credits, would likely place her net worth comfortably in the **$10 million to $15 million range**.
How Did She Make All That Money?
It’s not from TikTok’s creator fund. Let’s just get that out of the way. That’s a tiny, tiny drop in the bucket. The real money comes from a brilliantly diversified portfolio of A-list brand activities.
- Major Brand Deals: This is the big one. This is the primary driver. Avani has worked with some of the biggest names in fashion and beauty. Her high-profile makeup collaboration with Morphe was a huge, defining deal.
- Book Sales: Her 2021 memoir, Backstory: My Life So Far, wasn’t just a vanity project. It was a New York Times Best Seller, which adds a very solid stream of revenue.
- Acting: She’s not just a social media “personality.” She has been a main cast member on the popular Brat TV web series Chicken Girls, playing the role of Gemma. That means a steady paycheck and, more importantly, a foot in the door of traditional Hollywood.
- Talk Show Host: She even hosted her own Facebook Watch talk show, Here For It, where she helped fans navigate Gen-Z-specific problems.
- Merchandise: Like any savvy creator, she has released her own merchandise to her millions of loyal fans (her “bebs”).
Avani is a textbook example of how to leverage social media fame into a legitimate, sustainable, and highly profitable business. She didn’t just stay on TikTok; she used TikTok as a launchpad to go out and conquer other industries.
Did Avani Gregg Ever Go to College?
This is a classic question for any creator who finds this level of fame while they’re still in their teens.
No, Avani Gregg did not pack her bags and head off to a dorm. She didn’t go to college in the traditional sense. In fact, she was so focused on her goals that she actually graduated from high school early by taking summer classes.
Her career exploded right at the exact time she would have been filling out college applications.
Let’s be frank: when you’re already earning millions, winning awards, and being named to the Forbes 30 Under 30 list, the typical college-to-career path doesn’t make a whole lot of sense. Her “higher education” has been a real-world, high-stakes crash course in business, marketing, entertainment, and brand management. It’s safe to say she’s learning skills you can’t find in a lecture hall.
And she’s getting paid for it, not the other way around.
What Happened with Her and Anthony Reeves?
For a long, long time, “Avani and Anthony” were one of the internet’s most-watched, most-shipped “it” couples.
Avani Gregg was in a very public relationship with fellow social media star Anthony Reeves (better known as LuvAnthony). He was a member of the rival content house, Sway House. This made their relationship a bit of a Romeo and Juliet story for the TikTok generation, and fans were obsessed.
They first met back in 2018 through Instagram and finally confirmed they were officially dating in March 2020. They were, by all accounts, deeply in love and shared a ton of their relationship with their millions of followers.
However, public relationships are notoriously difficult. It’s hard enough to be a teenager in love, let alone doing it with millions of people watching, commenting, and speculating on your every move. After months of rumors, Anthony Reeves confirmed in a tweet in November 2022 that the couple had broken up.
The split seemed amicable, and they’ve both moved on. But the breakup marked the end of an era for many fans who had followed their love story from the very beginning. It also served as another very public-facing moment of Avani’s life—growing up, falling in love, and even navigating heartbreak, all with the world watching.
What Is Avani Doing Now?
So, if the Hype House is a thing of the past and her “Clown Girl” era is long over, what is Avani Gregg focused on today?
She’s building her empire.
Avani has successfully made the difficult transition from “TikToker” to “Digital Entrepreneur and Public Figure.” Her focus has clearly matured. She’s moving deeper and deeper into the high-fashion and beauty industries, but on a much higher level. She’s no longer just a guest; she’s a regular at major fashion weeks in New York and Paris, sitting front row at shows that her fans can only dream of.
She continues to act, looking for roles that will challenge her and expand her range beyond the Chicken Girls web-series universe.
Her social media, while still a huge part of her brand, has evolved. It’s less about chasing viral trends and much more about high-fashion-meets-artistic-expression. It’s a beautifully curated look into her life as a businesswoman and a rising style icon.
And she’s a published author. Her memoir, Backstory, gave fans an incredibly raw and vulnerable look at her life. She opened up about everything—the back injury that ended her gymnastics career, her very real struggles with mental health, and the immense pressures of online fame. By sharing her struggles, she solidified an even deeper, more mature connection with her audience.
She proved she was more than a face-painting trend. She was a real person with a real, and really inspiring, story.
Her career is a testament to longevity in a field known for 15-second-long careers. She has outlasted the trends that made her, outlasted the content houses that fostered her, and built a brand that is, in the end, all her own. Avani Gregg isn’t a “where is she now” story. She’s a “what is she doing next” icon.
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To really understand the business model that Avani and her peers perfected, it’s helpful to read about the “creator economy” as a formal industry. This Harvard Business Review article on the creator economy offers a deep dive into the very world Avani Gregg helped build.
FAQs
What is the story behind Avani Gregg’s transformation from gymnast to social media star?
Avani Gregg was a high-level gymnast whose career ended due to a back injury, after which she redirected her focus, channeling her discipline and creativity into makeup art and social media content that ultimately made her a viral sensation.
What are some of Avani Gregg’s notable achievements outside TikTok?
Apart from TikTok, Avani Gregg is a founding member of the Hype House, starred in the web series ‘Chicken Girls,’ published a New York Times bestselling memoir ‘Backstory,’ and has launched major makeup collaborations, earning her awards like the Shorty Award and a spot on Forbes 30 Under 30.
What is Avani Gregg doing now in her career?
Currently, Avani Gregg is building her brand as a high-fashion and beauty icon, participating in major fashion shows, expanding her acting career beyond ‘Chicken Girls,’ and sharing a more mature, artistic view of her life on social media, alongside her work as an author and entrepreneur.
Who is Avani Gregg and how did she become famous?
Avani Gregg is an American social media personality, makeup artist, and actress who gained fame in 2019 through her viral TikTok videos, especially her stylized clown makeup look called ‘Clown Girl,’ which became a trend and launched her into the social media spotlight.




